Oct 03 2024 37 mins
Are you looking for a Third Growth Option ℠ ?
What does it take to build a soulful brand that resonates deeply with its community? In this episode of the Third Growth Officer podcast, we sit down with Nora Napientek, the creative force behind the celebrated company, and Janice Christensen, the first employee and president, to uncover the secrets behind their incredible journey. From Nora’s memorable marketing stunts, like balancing a platter on her head, to the support she received from her brother during challenging times, we explore the resilience and innovation that have become the hallmarks of their brand. Learn how their commitment to an authentic community within market booths and beyond has been integral to their success.
Discover the importance of deliberate and intentional growth as Nora and Janice share their philosophy of prioritizing long-term goals over immediate financial gains. They reveal how being selective about partnerships and maintaining a steady pace has allowed them to nurture genuine relationships with partners and customers. This thoughtful approach has not only fostered mutual growth and sustainability but also helped build a brand that truly connects with retailers. The significance of saying no to misaligned opportunities underscores their strategic vision and dedication to maintaining brand integrity.
We also discuss the dynamics of successful business partnerships and how diversity within a team can drive success. Nora and Janice emphasize the value of hiring for character and training for skill, showcasing how different personalities and skill sets can enhance a business unit. Their insights into unique sales strategies and thoughtful philanthropy offer valuable lessons for aspiring entrepreneurs. By extending their willingness to assist anyone in the industry, Nora and Janice highlight the importance of community support and collaboration. Tune in for a masterclass in sustainable growth and learn how to foster a supportive entrepreneurial environment.
Always growing.
Benno Duenkelsbuehler
CEO & Chief Sherpa of (re)ALIGN