Feb 01 2023 30 mins
Diana Gladney helps entrepreneurs get past the fear of making videos so they can share their expertise with the global audience who needs it.
A Tale Worth Telling
When I first started writing this blog post about Diana Gladney, I focused on three pivotal experiences in her life:
- Growing up in an entrepreneurial home where she helped run her mother's business.
- Surviving a health crisis that almost took her life and forced her to think beyond "punching a clock" for work.
- Having a business coach who pushed her to get "way outside" of her comfort zone and create videos.
Those details are essential to understanding how Diana got where she is today professionally. But the words felt uninspired until I realized that Diana didn't come on this podcast to merely tell a tale. Her time is more precious than that, and her purpose is more significant.
So is yours.
A Story Worth Sharing
As a YouTube and video marketing strategist and consultant, Diana helps entrepreneurs simplify the video creation process so they can reach the global audience who needs their expertise. Simply put, she says, "I get the tech out of the way so people can get to the sharing-the-message part."
If you watch her videos, you will also see that she encourages creators to make good enough videos--"lean into the mistakes"--so they can share content more often and avoid chasing perfection. Diana explains, "If you're creating content around something you love or enjoy...we don't care about the photography and filmmaking stuff."
The audience comes to connect with you, learn, and sometimes engage with other audience members too. That's called community, and video is at the core. Getting mired in making flawless videos wastes your time and withholds information from people who seek your knowledge and insight. Neither delay is acceptable to a woman who nearly died. "When you get a second opportunity to live, you don't waste it," she says.
Diana, now a prolific content creator who has published over a thousand videos, gives this example of the importance of sharing your message. In 2020, the year now defined by worldwide lockdowns due to the COVID-19 pandemic, she received an email from a pastor in Africa. He reached out and said, "Because of your videos, my ministry survived. We were able to help so many more people."
Diana continues, "You always hope that you help people, or you hope that people get value out of what you're doing... Of all the things, that [email] showed me, I am doing what I'm created to be doing."
Mentioned in this Interview
- @DianaGladney on Instagram
- @DianaGladney Video Simplified on YouTube
- DianaGladney Website
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FaithfulCareerMoves.com: Faith-based Career Coaching for Stay-at-Home Moms
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Return to Work with Confidence: A faith-based guide to help stay-at-home moms re-enter the workforce
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