May 01 2021 9 mins
Season 8: Impact of Cultural Factors
The cultural factor is critical for businesses to succeed in foreign markets. Culture shocks can be devastating and have the potential to increase the cost of foreignness. It is important to study cultural differences and similarities to determine the business strategy. Before we study the Technological, Environmental, and Legal aspects, we must become aware of the cultural drivers of the business. In this podcast, we study the importance of cultures in business.
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