Dec 15 2024 16 mins 2
If you don’t have 3-4 key referral partners each sending you at least one qualified referral every week, that results in at least $5m per month in settled loans… then you are doing referral partners wrong.
I’ve been helping brokers for over 16 years, and it’s a fact that most brokers don’t have true key referral partners… they just have a bunch of people in their network who they know.
Who they catch up with, go for coffee and lunch, and spend time in meetings with good intentions and promises… but no real action.
That real estate agent, accountant or financial planner who says they’d love to work together and send referrals… but hasn’t… and probably never will.
The bad news is that it’s not their fault… it’s yours.
You failed to win them over properly and drive the relationship forward.
The good news is you can fix it with existing partners, get them referring, or you can start fresh from scratch if your current referral partners don’t make the grade (they are not all created equal and you can 100% fire them).
In this episode of Mortgage Broker Acceleration, I tell you exactly what’s going on with your referral partners, why it’s happening, and how to think about fixing it. Instead of wasting time on coffee meetings, I’ll give you the 6 things you should do instead to build serious referral partnerships.
Want to accelerate faster?
- Visit Broker Ideas Group to access special resources and events designed exclusively for mortgage brokers.
- Go straight to the source and Let’s Talk about working together to grow your mortgage business easier and faster.
