Investing in Regenerative Agriculture and Food

Jan 28 2025 81 mins 3

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A conversation with Joseph Rehmann, co-founder of Victory Farms in Kenya, with the mission to be the world's most sustainable fish business and provide high nutrition protein to the mass market in Africa. How do you go from being a happy but unfulfilled banker to co-founding one of the leading and largest animal protein companies in East Africa?

We unpack Joseph's journey into fish farming—specifically tilapia, a species indigenous to the region- and how he and his company are proving that it can have a net positive impact on the environment, people, and finances. Of course, Victory Farms' journey hasn't been without challenges. Feed is obviously a challenge and led to starting their own feed mill, reducing import of soy and maize from abroad and experimenting with local feed ingredients and cold chain and spillage. Managing the cold chain has been another significant challenge—especially in the East African context, where stable and clean electricity is notoriously hard to come by. Yet, they managed to figure out solutions using AI and machine learning and reduced spillage to under 1%, a remarkable achievement in an industry where losses often reach 30–40%.

We also dive into their bold decision to outsource a critical part of their value chain: the growing of eggs. By partnering with local village entrepreneurs who manage their own ponds, they’ve created a system where harvested eggs are delivered to Victory Farms using drones. This isn’t just a flashy gadget; but makes scale possible. A single drone carrying up to 500,000 eggs completes a trip in six minutes—a journey that would take a cooled truck two hours, assuming a road exists at all.

Get ready for a conversation full of surprises, insights, and stories of leapfrogging challenges in scaling an animal protein business in East Africa.

More about this episode on https://investinginregenerativeagriculture.com/joseph-rehmann.

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In Investing in Regenerative Agriculture and Food podcast show we talk to the pioneers in the regenerative food and agriculture space to learn more on how to put our money to work to regenerate soil, people, local communities and ecosystems while making an appropriate and fair return. Hosted by Koen van Seijen.

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