Jun 25 2021 55 mins
In this episode we discuss with marketing positioning legend April Dunford.
Positioning is foundational to everything we do in sales & marketing.
But what exactly is positioning?
It’s a widely misunderstood topic
April says...
“Positioning defines how your product is the best in the world at delivering some value that a well defined set of customers cares about”
If you’re building a SaaS business this is a must watch!
We discuss,
- What exactly is positioning anyway
- The 5 Components of awesome positioning
- How to tackle positioning and in the correct order
- The intersection of jobs to be done & positioning
- When to start positioning in SaaS
- Choosing the right market
- Positioning complex products
- Marketing is not magic dust you can throw on bad positioning
- Message testing around a positioning thesis
- How April became a great storyteller
- Radical differentiation in 2021
- How to hire great marketers
If you are keen to know more about Upraw Media or be a Masters of SaaS guest speaker, visit uprawmedia.com or DM us on LinkedIn. We are also on Youtube if you'd like to put a face to the names and voices of the best in SaaS. Thanks for tuning in!