May 23 2024 41 mins
Embark on an inspirational odyssey with Adam Wills, the culinary mastermind who's reshaped London's food scene, as he recounts his journey from a software career to founding food sensations Gourmet Burger Kitchen and Crosstown Donuts. Feel the rush of excitement as Adam, a New Zealander by birth, details the leap of faith that led to his reinvention of the burger experience and the artisanal donut revolution. Our insightful chat peels back the layers on what it takes to make a mark in the bustling metropolis, from conceptualising a unique dining niche to the critical first days of opening a business in a foreign land.
"You got to do it for as much as the memories as the money"
Adam Wills
Joining me, Jay Greenwood, Adam delves into the transformation of the London dining landscape, reflecting on the daring yet simple approach that saw GBK soar in a city divided between fast food and fine dining. Imagine the awe of Londoners tasting a true burger for the first time, a testament to Adam's belief in quality ingredients and his knack for capturing the culinary zeitgeist. The narrative is peppered with personal tales of overcoming challenges, the thrill of customer reactions, and the gratifying journey from novelty to mainstream staple.
True to form, Adam doesn't just rest on his laurels. He shares the wisdom garnered from years of entrepreneurial ventures, offering sage advice for anyone hungry to enter the food business. This deep dive is replete with revelations about sustainable growth, the value of a great team, and how to stay nimble and receptive to feedback. Listeners will emerge with a newfound appreciation for the grit behind gourmet and the real ingredients needed for success in the world of food entrepreneurship.