Nov 07 2024 37 mins
From aspiring lawyer to founder, Emily Tout, the co-founder and CEO of Mighty Slice, joins us to share her extraordinary path to entrepreneurship. Emily's unexpected discovery of powerlifting during her university years sparked a profound shift in her mindset, fostering a resilience and growth mentality that became crucial in her journey. Listen in as Emily recounts how the discipline and skills honed in her legal studies provided a solid foundation for her venture into the dynamic world of health-conscious food products, even as she navigated an identity crisis when entrepreneurship beckoned.
Witness the transformation of Mighty Slice from its humble beginnings in Emily's home kitchen to a recognisable brand disrupting the dessert industry. At a pivotal moment during the Balance Festival, Emily realised the importance of presenting even a minimal viable product professionally to captivate the interest of larger retailers. As Mighty Slice grew, Emily tackled the balance between direct-to-consumer sales and business-to-business opportunities, revealing how these strategies built consumer trust and unlocked unexpected business avenues, leading to innovative products like the standout "pink slices."
In her journey with Mighty Slice, Emily faced the logistics of introducing protein-rich cheesecakes into both small gyms and large supermarkets like Asda and Sainsbury's. She shared invaluable insights on the power of packaging, where a simple shelf barker could dramatically boost sales. Emily also explored the significance of delegation and building a robust team, highlighting the shift from hands-on involvement to empowering her team to excel independently. Throughout the episode, Emily's story underscores the courage and adaptability required to build a thriving business centered on evolving consumer needs and market trends.