CEOs Speak

Larry Oberly brings 26 years of franchise experience from the foodservice, real estate, and large-format printing industries. Before joining SpeedPro in November of 2017, he served for 17 years as Vice President of U.S. and Global Operations at RE/MAX LLC, where he headed growth, development, technology, and training for more than 100 countries and territories, 3,850 offices, and 54,000 agents.

Prior to RE/MAX, Larry was a successful multi-unit Baskin-Robbins franchisee with full P&L accountability for marketing and sales, quality customer service, team development, purchasing, and accounting. After six years, he built and sold his businesses at a substantial profit and was elected to serve on the Baskin-Robbins National Marketing Committee.

Larry has three main roles as the President and CEO of SpeedPro: setting the vision of the company, growing existing studio sales and profits, and awarding and supporting new studios.

Larry’s wife owns a Medical Training company and they are parents to one son. Larry loves traveling, running, and hosting parties at their home. He has run seven marathons and eight half-marathons. He is also a guest lecturer at the University of Colorado and Georgetown University. He holds a BBA from Kent State University, an MBA from California State University, a Lean Six Sigma Green Belt, and is a member of the Entrepreneurship Advisory Board of the University of Colorado-Denver, IFA International Committee and Convention Committee.