Jul 08 2021 34 mins
If you are wondering, how can you rapidly test whether your new business idea has a high likelihood of success and how can you dramatically reduce the risk of its failure, then listen to this episode, as I speak to the well-known Innovation practitioner and author, David Bland, about his new book which answers just that.
David is the founder of Precoil, a long-time Agile, Design Thinking, and Lean Startup practitioner. He is an innovation advisor for fortune 500 companies and the co-author of Testing Business Ideas, the book we discuss in this episode.
In today’s discussion, we speak about:
- Making sense of Agile, Design Thinking, and Lean-Startup methodologies.
- What should you do to reduce the risk of developing a product nobody wants without using too many resources?
- What the Assumption Mapping and Lean UX 2/2 framework are about?
- What experimentations are and designed for and the kind of experiments you should run to reduce your Feasibility, Desirability, and Viability risks?
- How Large Corporates can test MVPs that are less than perfect without hurting their brand.
- The optimal team you need to work on a new product or a new business.
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