Nov 14 2023 20 mins
Struggling to make your mark in a sea of sameness? In this espresso shot episode of "Dealing with Goliath," host Al McBride converses with Donnie Bryant, a direct response copywriter and marketing consultant who’s mastered the art of standing out. Donnie, whose strategies have powered over $120 million in sales, delves into the essence of leveraging the human attention algorithm to not just capture attention but to convert it into meaningful action. He emphasizes the critical mistake businesses make: focusing too much on themselves rather than on the unique value they bring to their customers' lives.
Donnie’s expertise in distinguishing your offering in a crowded market could be the game-changer your business needs.
Don’t let your message get lost in the noise. Tune in to discover how to showcase your unique value and truly connect with your audience. Listen now to "Dealing with Goliath" for your quick fix of profound business insights.
GUEST BIO:
Donnie Bryannt is a direct response copywriter and marketing consultant who helps his clients leverage the human attention algorithm, then convert that attention into action.
His copy has generated over $120 million dollars in sales for his clients.
Donnie believes Your marketing needs to showcase your unique value and communicate what that actually means in your customer's life in a compelling way. Otherwise you're wasting time, effort and money.
Worse than that, you won't be able to accomplish the purpose your business exists to carry out.
That's where Donnie can help.
TOPICS EXPLORED:
- How his copy has generated over $120 million in sales.
- How to stand out from the crowd and differentiate yourself.
- Common mistakes people make when they are trying to improve their marketing results.
- The most compelling thing to do is focus on the pains, problems and fears.
- You have to be appealing in a way that is talking about those things that matter to your audience.
- "Ferrari has the opposite appeal".
- For many financial companies, they are really targeting men, even though 50% of the population are women with plenty of money.
- Take the time to think about how your audience makes a buying decision and align your messaging with that.
- Hack the human attention algorithm.
- How to get attention from the people you want to talk to.
- The number one insight on negotiating.
- Put everything in terms of understanding your core audience.
- When people feel understood, it is the start of trust and it buys goodwill.
RESOURCES:
Donnie's Website and Blog: https://donnie-bryant.com/
Free Training: Hacking the Human Attention Algorithm
CONNECT WITH DONNIE:
On LinkedIn: https://www.linkedin.com/in/donniebryantjr/
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
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