Ad Chatter Season 5, Episode 2: RAPP’s Troy Hitch Talks Leadership, AI, and Musicals


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Jun 02 2024 32 mins  

From small agency CEO to holding company agency CCO, RAPP's Troy Hitch has done a little bit of everything. In this 32-minute Ad Chatter, Troy talks with host Dan Goldgeier about:

  • The “Ego Epiphany” that good Creative Directors should have
  • What holding companies do well – and don’t do well
  • The musical Troy wrote for a casket maker client and an appreciation for “Bathtubs Over Broadway”

Enjoy!