Jun 26 2024 42 mins
Ever wondered how a family can turn a humble hemp farm into a thriving business producing high-quality medicinal products? Meet Tanner Johnson, CEO of Pure Shenandoah, as he recounts his journey from the halls of James Madison University to leading a dynamic family enterprise. You'll discover how the Johnsons’ athletic background fuels their passion for creating innovative products that aid in performance and recovery, from nutritional goos for athletes to remedies for hydration and inflammation. Tanner's story illustrates the blend of unity, entrepreneurial spirit, and commitment to excellence that defines Pure Shenandoah.
Explore the versatile world of hemp and the strategic choices that have driven Pure Shenandoah’s success in the CBD market. From the initial legal changes in 2018 to their expansion into industrial uses like animal bedding and building materials, the potential of hemp seems boundless. Dive into the complexities of cannabis regulations in Virginia, and learn how history and modern challenges intersect. Tanner also shares invaluable insights on different CBD delivery systems, from topicals to gummies, offering a comprehensive look at their efficacy for various needs. This episode promises a deep dive into the evolving hemp industry, packed with practical knowledge and inspiring stories.
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