Jan 07 2025 11 mins
I have an acquaintance who loves to put posts on social media about his wife. “She’s hot,” he will say.
When I see his posts, I feel awkward.
What ought to be beautiful and admirable is instead a little repulsive.
He even has a shirt, “I LOVE MY HOT WIFE.”
AND a coffee mug: “MY WIFE IS HOTTER THAN MY COFFEE”
Most of us find this off putting, but fundraisers do this all the time.
Your messaging can make audiences uncomfortable - a common mistake that drives donors away instead of building meaningful connections.
Nonprofits do it when they never stop telling us how “hot” their organization is. It is repelling and makes you want to look away.
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