Business of Endurance

Today’s episode is truly special as we dive into the world of elite triathlon with none other than Non Stanford and Aaron Royle. As a married couple and being current and former professional triathletes turned coaches, they’ve experienced the highs of world championships and Olympic races, as well as the challenges of balancing personal lives with intense training schedules. Together, they share the secrets behind their career highlights, the pivotal lessons from working with the best coaches in the sport, and what they’ve discovered about optimising performance without burning out. But it doesn’t stop there—this episode offers powerful insights for anyone aiming to excel in any field. Non and Aaron discuss the art of resilience, overcoming under-fuelling, and the mental strategies they use to endure when things get tough. Whether you’re an athlete looking to elevate your performance or someone striving for personal growth, this conversation is packed with practical advice and inspiring stories that you won’t want to miss.

Highlights:
- Non's Journey into Triathlon
- Aaron's Early Start in Triathlon
- The Importance of a Diverse Athletic Background
- Challenges and Rewards of Transitioning to Long Course
- Standout Moments in Their Careers
- The Impact of the 2016 Rio Olympics
- Balancing Professional and Personal Lives
- Non's Transition to Coaching
- The Challenges of Self-Coaching
- Embracing Technology in Training
- Heart Rate Variability and Remote Coaching
- Nutrition in Triathlon: Short Course vs. Long Course
- The Evolution of Nutrition Culture in Triathlon
- Guiding in the Paralympics: A Unique Experience
- Inspiring Resources and Recommendations
- Future of Marathon Records and AI in Sports
- Looking Forward: Exciting Prospects for 2025

Links:
Connect with Non Stanford on Instagram & X.
Connect with Aaron Royle on Instagram & Web.

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This episode was sponsored by The Trusted Team and 4th Discipline