Business of Endurance

In this episode of The Business of Endurance, we dive into one of the most inspiring stories you'll ever hear. Our guest, Joey Evans, turned the darkest moment of his life—an accident that left him paralyzed—into an awe-inspiring journey of resilience and triumph. For ten years, Joey pursued an impossible dream: to compete in the world’s toughest off-road race, the Dakar Rally. Against all odds, he not only regained the ability to walk but crossed the finish line of the brutal 9,000km Dakar, dragging his battered bike through unimaginable adversity. In this conversation, Joey reveals the mindset and strategies that kept him going when everything seemed lost. You'll discover how goal setting, resilience, and sheer determination can overcome even the most insurmountable challenges. Whether you're an athlete, entrepreneur, or simply someone navigating life's hurdles, Joey’s insights will leave you with practical takeaways to redefine your limits, overcome setbacks, and chase your own dreams with renewed vigor.

Highlights:
- Joey's Introduction to Motorbike Racing
- Understanding the Dakar Rally
- The Dangers of Motorbike Racing
- A Life-Changing Crash in 2007
- The Road to Recovery
- Facing the Brutal 2017 Dakar Rally
- Surviving the Andes and Harsh Weather
- A Devastating Crash and Unyielding Determination
- The Final Push and Unbelievable Triumph
- Reflections on Resilience and Overcoming Adversity
- The Impact of the Accident and Life Lessons
- Technological Advances in Racing and Future Challenges

Links:
Connect with Joey Evans on Instagram & Web.

Explore The Limitless Life Workshop
We are living in a time of abundance, where entrepreneurs have more opportunities than ever before. With the rise of AI, colossal advancements in technology and the scope to reach millions of people in seconds, it has never been a more exciting or easily accessible time for your business to thrive. But are you riding that wave of exhilaration, or are you crashing and burning in a downhill spiral?

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This episode was sponsored by The Trusted Team and 4th Discipline