Feb 14 2025 33 mins
In this episode of Talking Insights, António engages with market research experts Zaya Boumaiz and John Presutti to explore the complexities of polling in the Middle East and Africa.
They discuss the political landscape's influence on polling, the diverse political structures across Africa, and the unique challenges faced in conducting surveys in various regions. The conversation also highlights the impact of technology and social media on public opinion, particularly among the younger generation, and the importance of understanding cultural nuances in market research.
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