Nov 19 2024 34 mins
Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
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In this episode of Dealer Process Secrets, Sterling, Jose, and Philip break it down to the top-line basics of selling a car, whether you’re operating from your driveway or a high-end showroom. With their “super car guy” expertise, they discuss four essential steps to success:
1.Build It: From a simple Craigslist ad to a luxury showroom, the way you facilitate the sale directly impacts the asking price and buyer confidence. Learn how to set the stage for maximum value.
2.Sales Process: Guide the customer with clarity and purpose. Start strong by saying, “Before we talk numbers, let’s make sure this is the right car for you.”
3.Sales as a Transfer of Enthusiasm: Create excitement by painting pictures, selling benefits, and explaining why buying from you is the best choice—what do you offer that others don’t?
4.Closing the Sale: Navigate negotiations effectively, moving from soft closes to hard selling when it’s time to seal the deal.
This episode is your crash course in car sales fundamentals, whether you’re selling your first car or running a premium dealership.
Tune in to hear the spot-on analysis and discover how understanding gross could impact your performance on the floor.
Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598
Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969
Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and
Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598
Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969
Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615
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