The Power of AI in Sales: Cold Email Personalization at Scale with Frank Sondors, Salesforge’s CEO


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Jan 17 2024 42 mins  

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Would you turn down a great Sales Executive job to start your own startup? That’s exactly what our guest did.

We're launching our new podcast season with the driven and generous Frank Sondors, co-founder and CEO of Salesforge, an AI-powered app that enables salespeople send personalized cold emails at scale.

Frank believes sales tech is in for a massive disruption, and he's keen on being in the driver's seat.

We talk about his thought process, decision-making, and reasons behind transitioning from a sales expert to a tech entrepreneur. We delve into how he plans to disrupt the sales tech space with Salesforge.

He shares tons of tips including:

  • His multi-thread approach to winning new accounts
  • How he found early customers in a coffeeshop in Berlin
  • Consumption-based pricing
  • And more

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