Mar 28 2024 29 mins
This week, we had the pleasure of sitting down with Gretchen Barton for a 30-minute conversation that honestly, shifts paradigms. ➡️
We were first introduced to Gretchen through a mutual friend, and in our initial meeting (after merely minutes!) we were so enthralled with both her and her work that we couldn’t wait to share it with literally anyone who would listen. Trust us, you’ll feel the same and all you have to do is press play!
Gretchen is a researcher and strategist in the political and policy space, and her work centers around the psychology underpinning behavior change and rewriting narratives. Say less. You know we are here 👏 for 👏 it 👏!
She is also the Founder and Principal of Worthy Strategy Group, LLC, a research and behavioral science consulting group specializing in uncovering and understanding how and why people think, feel, and behave as they do on a deep level, - wait - AND she’s the Lead Convener of the American Leadership Project. Not sure what all of that means, you say!? Well, believe us, ya want to know! And Gretchen will give you the TL;DR herself.
Over coffee, we speak about everything from presidential elections to Jonathan Taylor Thomas. We learn how stories she heard from Holocaust survivors in her community as a child influenced her pursuit of psychology and research. How founding a business was a bold act to not only follow her passion but also create the change she hopes to see in the world. And how telling better stories can shift culture. “Culture needs to catch up,” she says. It’s not enough to have women represented in media, we need to change how they are represented.
Okay, ready? LFG. Press play.
More on the American Leadership Project: 🇺🇸
The American Leadership Project is a narrative initiative to build the runway for a woman to run for and win the presidency. Bringing together minds across the political, academic, and cultural spaces, the project looks to support women running for office and make it possible for women to break the "highest, hardest glass ceiling" by helping culture makers tell better stories about women - stories that are missing today from our cultural lexicon - and help our society be able to imagine women favorably in leadership. 🙌
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