Feb 27 2025 40 mins 2
In sponsorships, numbers define our worth—but are all numbers created equal?
Does the real value for sponsors come from reaching the largest audience, or is it about engaging the same fans more often?
In this episode, we break down the impact of reach vs. frequency, how each influences sponsorship ROI, and how your team should be leveraging them to maximize value.
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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.
