Call Me CEO: Moms Building Businesses, a Woman's guide

Mar 04 2025 40 mins

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Join us for a captivating discussion with Denise Reese, the visionary founder and CEO of Grace, the Collection. Denise takes us on an inspiring journey from her globetrotting childhood as a military kid to her entrepreneurial stride in Atlanta, where she launched her luxury fragrance and candle line in the midst of a pandemic. Discover how the guiding principle of "grace" became her beacon during challenging times, and learn why Denise believes consistency outweighs chasing after transient trends. Her story offers a refreshing perspective on integrating small luxuries into daily life, serving as a powerful reminder of resilience and creativity—especially for women juggling both family and business aspirations.

Denise shares invaluable insights on transitioning from a corporate role to entrepreneurship, shedding light on the intricacies of the $30 billion home fragrance market. From conducting market research and hiring consultants to tackling supply chain issues and launching on Macy's online platform, she opens up about the highs and lows of building a successful brand. Her tale of overcoming challenging partnerships, with a savvy attorney's aid, underscores the importance of leveraging one’s corporate background to navigate complex business relationships. Through her experience, Denise demonstrates how perceived obstacles can transform into unforeseen opportunities, casting a hopeful light on pursuing one's passion.

Delve into effective marketing strategies with Denise as we explore the balancing act of maintaining personal brand visibility while growing a business. She shares practical advice on setting up the essentials like an LLC and business bank account and the importance of automating processes for sustainable growth. Whether it's optimizing digital assets, leveraging platforms like TikTok, or crafting personalized email marketing campaigns, Denise offers a treasure trove of tips to connect authentically with customers. By embracing challenges as hidden blessings, Denise encourages listeners to trust in their entrepreneurial journey, take bold steps, and remember that they hold the reins of their destiny.

Denise’s Website: www.gracethecollection.com

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