Feb 28 2024 6 mins
Create like you’re going to fail. Not because we want you to, but because it gets you started.
Achieving goals is fun for a few weeks, but the real win is who you become in order to achieve those goals.
The Beatles were just white guys attempting to do Motown. They failed to hit their original target, but what we got as a result was a unique sound that hadn’t been produced before.
By attempting to replicate their own version of something successful, they created an original take on an existing product.
Creativity is more about the process, rather than outcome.
We’re not looking for what you’re attempting to create, but rather what manifests from the bi-product. Let's discuss..
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