Sep 16 2024 65 mins
Theo Gibson, ECD of Joan Creative and visual artist Bank Moody, joins us from Joan's NYC office to share his Jedi-like wisdom around authentic artistic creation, and how it has served him during an award-winning advertising career, from his early days building a creative community in Toronto, Canada, to his current role and life in NYC.
Our favorite stories:
- How a friend's words, "sketchbook Theo is the best Theo," reminded him to re-prioritize making art with his hands
- Intentionally curating your own inspiration; "our experiences shouldn't just stay with us"
- Being a horror buff and Theo's favorite quote (and solid advice) from "Hellraiser"
Big moments from doing the work:
- Learning how to and the value of picking your agencies even as agencies are picking you
- Straddling/pushing the line of safety to make good work
- While others are focused on RTBs, KPIs, etc. focus on making the work resonate with those who are watching
Career advice we'll live with:
- Your own essence will inform the work better than the industry standard
- If you haven't made anything in 2 years, it's on you, not the agency
- Never think of it as a performance
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