Jan 03 2025 46 mins
In this episode of, we’re joined by Jenni Homer, Director of Retail & Ecom at Nanso Group, as she takes us through the exciting ways AI and data analytics are reshaping retail. Jenni shares how Nanso is embracing an omnichannel strategy, with a special focus on their direct-to-consumer (DTC) approach powered by Shopify.
We learn about how AI is helping Nanso better understand customer behavior, enabling more personalized marketing and tailored product messaging. Jenni also highlights the crucial role physical stores continue to play in supporting eCommerce, and how staff training around customer data is enhancing the overall shopping experience.