The importance of data with Theresa Kushner


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Jul 10 2023 42 mins  

Theresa Kushner's journey in the world of high technology serves as an inspiration to aspiring professionals. From her early days in the field of journalism to her influential roles in renowned companies she is a true data-vangelist.

Theresa graduated from the Mayborn School of Journalism at the University of North Texas. Over the course of her career, Theresa has held prominent positions in several industry-leading companies. She has showcased her expertise and leadership abilities in organizations such as IBM, Cisco Systems, VMware, Dell/EMC, and NTT DATA, helping these companies use the value they have in their data. Today Theresa has co-founded the company Business Data Leadership with Maria Villar, focusing on leadership, advising, and consulting in the realm of data analytics.

Theresa has made significant contributions to the literature on data and its application in business. She co-authored two notable books: "Managing Your Business Data: From Chaos to Confidence" in collaboration with Maria Villar, and "B2B Data-Driven Marketing: Sources, Uses, Results" co-authored with Ruth Stevens. These publications have been recognized for their valuable insights into leveraging data for improved business outcomes.

https://www.linkedin.com/in/theresakushner?original_referer=https%3A%2F%2Fwww.google.com%2F

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