Oct 07 2022 46 mins
Discover how this brand leader is combining innovation and operations to power personalisation and customer engagement.
Guest: Cara Walker & Christina McMinn, at Communisis.
There are business leaders within the industry who are bold, innovative and best embody the new mindset needed to succeed in the ever changing print industry. The Champions of Print, as we call them, are not only incredibly inspirational in a way they lead their business to success but also have the confidence to be optimistic, collaborative and forward thinking while they deal with industry pressures. It’s not an easy and rather demanding job as our market will never stop evolving.
In this episode we chat to two special ladies who have been shaping the success of Communisis - Cara Walker, Executive Director of Digital Solutions; and Christina McMinn, Executive Director of Manufacturing and Logistics. Listen in as they explain:
- How the innovation and operations need to go hand in had to
- Changing customer demands and how Communisis is transforming to address them
- That it's all about traceable results and what works and not one channel of communication over another
- How Communisis sees real strategic partnerships and would not accept anything less