Mar 20 2024 59 mins
Unlock the secrets to captivating your audience with potent social media strategies as Blake Roubos, from Drone Hub Media, joins us to dissect the transformation of content creation in the real estate realm. This episode promises to arm you with the savvy needed to thrive in the digital landscape, as we traverse the shift from cinematic grandeur to the raw authenticity that now reigns supreme on platforms like Instagram and TikTok. Blake's wealth of experience brings to light the nuances of algorithmic favoritism, the magnetic draw of punchy edits, and the strategic use of vertical video formats to snag the attention of potential buyers and followers alike.
Prepare to be enthralled by the tale of a $10 million New York townhouse and its journey to viral fame, a narrative that underscores the sheer power of innovative social media content in luxury real estate. Delving into the essence of engagement, we reveal the critical opening moments that make or break viewer retention, alongside the intriguing balance of watch time versus viewership percentage. This episode isn't about the glitz of the agent; it's about the allure of the content that can make a property an overnight sensation.
Lastly, we invite you into our personal world as we recount travel escapades and culinary favorites, from Chicago's hidden gems to a historic French chateau amidst the pandemic. This episode is a blend of strategy and story, with tips on how to use your personal voiceover to connect with your audience and why consistency in your narrative can elevate your brand. Join us for a journey across continents and through the art of content strategy that's as much about authenticity as it is about luxury listings and influencer marketing.