Jul 18 2023 25 mins
On this episode, Richard is joined by Lisa Apolinski, co-author of The Most Amazing Marketing Book Ever, along with Richard and over 30 other experts in marketing. Lisa shares her insights on the importance of customer experience in the digital world, emphasizing the need to make customer experiences personal and build trust through human connection. They discuss the risks of underestimating the power of micro-influencers and the impact of corporate culture on brand messaging. Tune in to this inspiring episode of Digital-First Leadership with Lisa Apolinski.
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Lisa Apolinski wrote Chapter 6: Moving Customer Experience to the Digital Front in The Most Amazing Marketing Book Ever
Host: Richard Bliss
Guest: Lisa Apolinski
- Lisa's website at www.threedogwrite.com for additional resources.
Purchase The Most Amazing Marketing Book Ever
Podcast Manager: Kimberly Smith