Aug 24 2023 50 mins
Advertising is supposed to be a way for businesses and entrepreneurs to show you how good their products are. But what if many of the products in adverts are actually bad? They could be bad for you or potentially bad for this planet and its delicately balanced biosphere.
Today’s topic is bad advertising. We are talking to researcher Freddie Daley who works as a coordinator for a tremendous organisation called Badvertising. As sport holds a powerful place in the hearts and minds of fans and athletes around the world, it is a potent tool for advertisers. According to Statista, in 2022 the global sports sponsorship market was worth an estimated 66 billion U.S. dollars and is expected to grow to 107 billion U.S. dollars by 2030. It is one of sport’s biggest revenue streams, dwarfing that of merchandise and tickets.
Freddie and his colleagues know this and therefore must dedicate a lot of time calling out and campaigning against adverts that contain false information or normalise businesses whose operations are harmful to people and the environment.
Freddie joins us today to discuss this sport, sustainability, and advertising intersection. It’s a complex and arduous topic at times but his pragmatism and belief in the possibility of a better system makes it very much worth a listen!
You can also find more research and work on this at the Rapid Transition Alliance.
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