Sep 09 2024 34 mins
In this episode, Seth Farbman, CEO of Vstock Transfer, sits down with John Newtson, CEO of Pendry Cannon, to explore the evolving role of digital marketing in shareholder acquisition and corporate storytelling. Seth shares his insights on how CEOs can leverage LinkedIn and other social media platforms to build authentic connections with investors and stakeholders. Discover how personal branding, strategic content creation, and social targeting are transforming the way public companies engage with their audiences. Learn about Seth’s 20-year journey in capital markets and the lessons he's gathered along the way to help companies thrive in today's digital landscape.