Feb 04 2025 47 mins 2
Tim Chong is the Co-Founder and CEO of Yonder, a modern lifestyle rewards credit card designed for young city adventurers.
Tim shares his journey from growing up in Australia and a career in consulting to working at ClearScore and ultimately founding Yonder. We delve into the evolution of the Yonder product and brand, from solving credit challenges for expats to becoming a lifestyle companion for urban explorers.
In this episode, we explore:
- The pivotal insights that shaped Yonder’s unique proposition and its focus on restaurant and travel rewards
- Lessons on customer discovery, why it’s crucial for founders, and how to execute it effectively
- Building a high-frequency, habit-forming product that becomes a primary card for users
- The importance of organisational design, culture, and language in scaling startups
- Insights into raising funding through challenging market conditions and the importance of patience in building a generational company
Tim also reflects on his role as a first-time founder, the art of adapting as a CEO, and why building great companies takes time, vision, and conviction.
Whether you’re a founder, operator, or just curious about building products and brands, this episode is packed with actionable insights and inspiration. 🎙️
