89. Creating a remarkable client experience (with Gigi Davarashvili)


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Jan 05 2023 16 mins   5

Keeping the project pipeline flowing means we always need to be on the lookout for the next lead. But rather than chasing down new clients, why not focus on creating an amazing experience for your existing clients?

Happy clients are more likely to come back again and again – and refer you to their contacts.

My guest today is Gigi Davarashvili from Yocory, an all-in-one business hub for freelancers and small business owners. Gigi joins me to chat about how she creates memorable experiences for her clients that keep them coming back, including:

  • The difference between "good enough" and "WOW"
  • How to sprinkle a little gold dust at the end of a project to surprise and delight your clients
  • Does automation help or hinder the client experience?
  • How to avoid awkward conversations and set firm boundaries from the start.

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Say hi to Gigi:
Website: https://yocory.com
Instagram: @yocoryapp

Say hi to Louise:
Louise Shanahan is a freelance health and medical copywriter. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.

LinkedIn: Louise Shanahan
Twitter: @LouiseShanahan_
Website: thecopyprescription.com

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