Sep 14 2021 18 mins
What is the number one problem small business owners and salespeople face when it comes to getting sales and generating revenue?
It’s not how competitive our product or service is, and it’s not our marketing or sales presentations.
It comes down to the most critical but most difficult part of the marketing and sales process - getting in front of decision makers who have the need, resources to afford our product or service, and the authority to make a decision. Without this, we will be getting nowhere.
Let’s talk about some methods to get in front of your ideal customers and set us up for success.