Mar 12 2024 39 mins
In the first-ever episode of IAB Europe’s Policy Matters podcast, join Ines Talavera de la Esperanza, Public Policy Manager at IAB Europe as she dives into sustainability policy with Eric Shih, COO at Cedara and Board Member & Global Advisor at ShowHeroes. They discuss the challenges faced by the digital advertising industry when it comes to sustainability policy and the regulatory landscape, the role that policy can play in setting measurement standards to help reduce carbon emissions, and the vital need for collaboration in shaping coherent sustainability policies in the future. Tune in and discover how the industry can actively contribute to a more sustainable digital advertising landscape today.