Mar 22 2025 53 mins
Selling your home can feel like navigating a minefield blindfolded. Rowena Patton removes that blindfold by revealing what real estate agents typically keep behind closed doors, starting with a bombshell revelation: over 30% of home sales fall through after going under contract.
Drawing from her experience with over 3,500 transactions, Rowena explains why traditional home selling methods are increasingly risky in today's shifting market. Most properties across the country peaked in value during 2023 and are now experiencing a plateau before the inevitable economic cycle downturn. This reality check serves as a crucial warning for sellers hoping prices will continue rising indefinitely.
The episode introduces a game-changing approach to selling: the Certified Pre-Owned (CPO) home strategy. By investing in a pre-inspection before listing (typically $400-600), sellers can identify potential issues upfront, dramatically reducing the failure rate from 33% down to just 7%. This proactive approach prevents the dreaded "stigmatized listing" phenomenon that occurs when deals fall through, forcing sellers into significant price reductions.
Rowena breaks down three distinct selling paths—conventional listings, conventional CPO, and cash CPO—comparing their timelines, close rates, and advantages. The differences are stark: conventional listings close successfully only 67% of the time, while CPO approaches reach an impressive 93% success rate. For those needing guaranteed sales and quick closings (perfect for divorce, inheritance, or relocation situations), the cash CPO option provides up to 70% of equity within just two weeks.
Whether you're considering selling now or in the future, this episode provides critical insights that could save you thousands of dollars and months of stress. Don't gamble with your largest asset by skipping a simple inspection—call 828-333-4483 to discuss your options with Rowena's team anywhere in the country.