Feb 06 2025 21 mins
Real estate isn’t just about transactions—it’s about trust, relationships, and showing up consistently for your clients. In this episode of The Christian Agent Podcast, Garrett Maroon breaks down the simplest, most effective lead generation plan ever—one that doesn’t rely on flashy marketing but instead focuses on personal connection and consistency.
Garrett dives into the emotional challenges clients face, why fear holds many back from making real estate decisions, and how faith, communication, and thoughtful relationship-building can transform your business. He shares his proven, relationship-based lead generation system, revealing how video texts, handwritten notes, strategic gifting, and client events can foster trust, drive referrals, and make lead gen easy and sustainable.
If you’re ready to ditch complicated marketing tactics and build a business based on genuine relationships, this episode is for you.
Key Takeaways:
✅ Every transaction carries emotional challenges—clients need guidance, not just sales tactics.
✅ Acknowledging and addressing client fears builds deeper trust.
✅ Faith-driven service strengthens client relationships.
✅ Consistency in communication leads to trust and repeat business.
✅ A simple lead gen plan, done consistently, outperforms complex marketing strategies.
✅ Personal connections matter more than flashy advertising.
✅ Understanding your database is key to effective lead generation.
✅ Video texts create meaningful personal connections.
✅ Handwritten notes are rare but leave a lasting impact.
✅ **Gifting should focus on the gesture, not the cost.
✅ Client events are crucial for engagement—maximize relationships with minimal effort.
✅ Technology can streamline outreach and event planning.
✅ The secret to business growth? Showing up consistently and genuinely caring for clients.
Episode Chapters:
⏳ 00:00 – Navigating Emotional Challenges in Real Estate
📈 11:48 – Creating an Effective Lead Generation Plan
📞 29:47 – Setting Communication Expectations with Clients
📲 30:15 – The Power of Video Texts in Relationship Building
📢 32:24 – Simplifying Communication for Better Execution
✍️ 33:54 – The Impact of Handwritten Notes & Emotional Deposits
🎁 37:50 – Effective Gifting Strategies That Clients Love
🎉 41:42 – Leveraging Client Events for Relationship Growth
📅 45:01 – Planning & Executing Simple, Effective Client Events
🔗 53:06 – Using Technology to Enhance Engagement
🎤 56:41 – Final Thoughts & Encouragement
Resources & Opportunities:
📞 Want to be in Business with Garrett and Christian agents around the globe? Schedule a call to learn about the 2:10 Collective @ eXp Realty
🔗 210collective.com/podcast
🙌 Join Garrett’s FREE online community for Christian agents who want to sell 3-4 homes/month:
🔗 https://www.skool.com/servingnotselling/about
📩 Send Garrett your Hampton Roads & Richmond, VA buyer/seller referrals:
🔗 faithfulagent.com/referral
📲 Follow Garrett on Instagram for more insights and encouragement!
🔗 https://www.instagram.com/garrettmaroon/