Spark Plug

Gina Fleck is VP and Head of Loyalty Experience Consulting at Merkle, a global customer experience partner for Fortune 1000 companies and nonprofits. Gina is an expert in customer engagement, loyalty and retention and highly skilled in creating strategic, global consumer-facing marketing initiatives that lead to measurable results. She is also an expert in using gamification and other emerging technologies in loyalty experiences. Prior to Merkle, Gina led loyalty strategy at HelloWorld and Expedia.

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