Spark Plug

Neil Saunders is Managing Director at GlobalData Retail, a retail research agency and consulting firm. Neil and his team work with many of the world’s leading retailers to help Them maximize success through developing a thorough understanding of the sector and its likely future performance. As a retail analyst, Neil studies many aspects of the industry, including consumer behavior, brand preferences, channel dynamics, competitive strategies, and market forecasts. Neil is a contributor and speaker known for sharing retail analysis that is understandable, relevant, actionable, and exciting. Yes, analytics can be exciting!