Apr 05 2024 9 mins
Podcasting is the new king of the hill, and we've got the numbers to prove it! With 100 million Americans tuning into podcasts every week, the latest Edison Research Infinite Dial Report for 2024 reveals that podcasting isn't just for the tech-savvy or trendsetters anymore—it's a widespread phenomenon. This episode shines a light on the incredible surge in female listeners, who are now almost as likely to hit play on a podcast as their male counterparts. And get this, the once yawning gender gap in listenership is nearly a thing of the past. We're talking about a seismic shift in media consumption that's rewriting the playbook for brands and marketers, emphasizing the absolute must that is integrating podcasts into advertising strategies and content marketing. Buckle up and get ready to navigate the bustling highway of digital media with this latest episode!
Download the Edison Research 2024 Infinite Dial Report
https://www.edisonresearch.com/the-infinite-dial-2024/
About Barbara Rozgonyi and Growing Social Now
Barbara Rozgonyi, a leading authority in social media and digital marketing, hosts the dynamic Growing Social Now Network and publishes the top PR blog, wiredPRworks. Through insightful interviews and thought-provoking discussions, Barbara empowers brands, marketers, and entrepreneurs to harness the full potential of digital media for business growth and community engagement. With a finger on the pulse of emerging trends and technologies, Barbara’s platform serves as a valuable resource for navigating the ever-evolving digital marketing landscape with high-level marketing intelligence.
Work with Leading Podcast Influencer & Producer Barbara Rozgonyi
Barbara Rozgonyi is a visionary thought leadership voice in podcasting, social media marketing and digital growth strategies. Having produced three podcasts and hosted shows in multiple categories, she offers unmatched expertise to help brands effectively tap into the podcast boom through:
- Sponsored episodes & influencer integrations
- Branded podcast production & content strategy
- Strategic podcast advertising planning & buying
- Multimedia promotional support across social channels
With podcasting rapidly becoming a must-play for brands, there's no better guide than Barbara to claim your brand's audio territory and drive business results.
Reach out to explore having Barbara as your podcast influencer or producer today!
Site: BarbaraRozgonyi.com
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