Jul 06 2021 28 mins
Do you want more customer activity for your home services business?
Do you want better qualified leads that truly TRUST your brand and are willing to spend their hard earned cash with your HVAC, handyman, landscaping, plumbing -- or any other service in the trades?
Your future customer is on a unique journey to find the perfect business to help solve their problems. But, many home services business owners don't realize it.
In this first episode you'll learn why we decided to call this home services focused marketing podcast -- The Trust Tipping Point Marketing Podcast.
The goal is that if your business serves home owners (and renters), then you need to learn and understand some of the best marketing strategies today.
Strategies that include how to guide your prospect to help them buy from you.
The Trust Tipping journey is something every buyer goes through.
Your future customer may see an ad on Google or Facebook. Then, they'll go to your website. After that, they'll put on your attorney hat on and begin to do more Google searches about your company and yourself. Ask their friends or community on Facebook if someone has done business with your home services company.
They even take it a step further and dig into reviews, type in your company + "scam" and more...
Why?
Customers do not want to be a victim to bad service on their home.
This is why if you position your brand as a guide to helping customers TRUST your company, you become an authority.
To learn more about The Trust Tipping Point Marketing Podcast, please visit us at:
www.TheTrustTippingPoint.com