Feb 04 2025 23 mins
In this episode of the Quiz Marketing Podcast, we sit down with Erin McGoff, the creator and founder of AdviceWithErin, to discuss the power of quiz marketing for lead generation and business growth. Erin shares her journey of creating a unique career aptitude quiz that helps both businesses and individuals engage their audiences in meaningful ways. We dive into the importance of audience feedback, how to monetize quizzes effectively, and why email lists are a game-changer for creators. Plus, Erin offers valuable insights on how entrepreneurs can use Interact’s quiz-building tools to create high-converting quizzes that grow their businesses. Whether you’re just getting started or looking to optimize your existing strategy, this episode is packed with actionable advice for creators and business owners alike.