Nov 18 2024 42 mins 7
Anna-Liisa Palatu is the co-founder and CEO of Woola, an Estonian startup transforming waste wool into sustainable packaging to replace plastic. Under her leadership, Woola has gained recognition across Europe, securing high-profile clients like LVMH and raising €2.5 million to scale operations.
On this episode we talk about:
- Why plastic is harmful, from fossil fuel origins to its lack of recyclability.
- The challenges of pricing sustainable packaging in a plastic-dominated market.
- How end-user demand is driving companies to adopt eco-friendly solutions.
- Why founders are the best salespeople and how Woola built its customer base from day one.
- Staying true to company values while navigating crises and rejecting unethical opportunities.
==
Find all episodes on > https://www.pursuitofscrappiness.co/
Watch select full-length episodes on our YouTube channel > https://www.youtube.com/channel/UCP6ueaLnjS-CQfrMCm2EoTA
Connect with us on Linkedin > https://www.linkedin.com/company/pursuit-of-scrappiness/
===============
