Brb, Making Lemonade

In this episode the Lemons dive deep into what *really* makes a brand, beyond just a logo. They break down the elements that make up a brand identity, how to determine and create those elements, and how to use those elements toward a solid brand strategy.

The Lemons use this information to guide you through a series of questions that will help you fine-tune your brand. Whether you're starting a new business, or doing a bit of "Spring Cleaning", this episode will help put you on the path to success for creating and maintaining a strong brand.

In this episode you'll hear about:
- Consistency and authenticity in your brand
- Creating a brand that's an extension of yourself
- Developing "brand oriented" goals for your business
- Choosing your brand adjectives
- Using customer emotions to guide your brand identity
- Everything you should know about your target audience
- and more!

Follow us!

Brb, Making Lemonade: @brbmakinglemonade
Lemon Collective Marketing Inc.: @lemon.collective
Shop: brbmakinglemonade.ca

Jaclyn: @jaclynmc
Julie: @juliekrystine