May 24 2022 12 mins
“Digital marketers assess the success of all digital marketing channels to ensure that everything is cohesive.”
- Dee Boswell-Buck
If you’ve been scratching your head trying to figure out a way to boost your online profile, expand your reach, and better connect with your dream clients, it may be time to hire a digital strategist! If you’re not quite sure what that entails or your first steps, you’ll definitely want to press play on this episode.
Digital marketing professionals are experts when it comes to using digital channels to build brand awareness and turn followers into customers. When it comes to social media, this involves strategic creation and placement of content. If your content isn’t being seen — or isn’t being seen by the right audience — then it isn’t doing your business any good! Setting up a profile on a social media platform is free, but making that platform work for you in a way that moves the needle in your business takes real strategy.
Email marketing, pay-per-click ads, and inbound marketing are also incredibly powerful tools to build customer relationships and drive sales… if you are using them effectively. To learn more about the full range of digital tools at your disposal and how a digital marketing professional can help you wield them more strategically, listen now!
In this episode, you’ll discover:
- 5 powerful digital marketing tools that will amplify your online presence and revenue
- The difference between hiring a digital marketer and choosing the DIY route — and how to select the right agency for you
- The biggest myth about digital marketing professionals (and why it’s completely untrue)
Highlights:
00:01 Intro
01:52 Boswell Buck Creative
02:24 5 types of digital marketing
03:52 Digital marketing is a marathon
04:45 Digital marketing myth
05:47 Finding the right agency
07:20 Leaving an agency & importance of trust
08:45 Best time to be online
09:56 Why hire a professional?
Links:
Work with me: http://www.deeboswellbuck.com
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