Jul 18 2023 20 mins
Ever wondered how specificity in writing can lead to building trust, credibility, and a deeper connection with your readers? Join us as we decode the SPIFIC Editing Code in this episode of Communicate, Connect, Grow.
OSPeas Carl Richards, Jeffrey A. McGuire, Christine Bueller, Chris Fenwick, and Felicity Brand break down this editing code and how it can bring clarity and structure to your writing. Drawing parallels from stand-up comedy, we shed light on how being specific can paint vivid images, thus fostering empathy and connection. We also dive into the reader's perspective, focusing on their pain points to build a stronger relationship.
We also look into the significance of SPFIC for writers and editors—how being specific in your titles, narrative structure, and openings can hook readers and make a stronger impression on them. We'll top this off with examples on how specificity can give rise to an authentic communication style.
Welcome to the Open Strategy Partners podcast, "Communicate, Connect, Grow!" At Open Strategy Partners, we specialize in strategic product communication. We help you communicate the value of what you do, connect you with the people who need to know about it, and grow.
To get in touch with us, follow what we’re doing, or learn about our Writer Enablement Workshops, you can:
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