The Power to Make Change: talking to activists and change-makers.

Jessie Macneil-Brown is the Head of Social Mission and Activism for Ben & Jerry’s Europe. She’s a passionate advocate for using business as a force for good and has masses of experience delivering successful initiatives to inspire the public and drive long term sustainable change. She’s led global campaigns teams at IKEA, Amnesty International and The Body Shop. Ben & Jerry’s corporate activism is brave and bold. But also informed and considered. Find out how they do it in this episode with Jessie.