Focal Tangent: Perspectives That Shift

046: Get Seen with Short-Form Video For your Brand with Sarah Weiss


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Oct 27 2022 29 mins  
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When you think of doing a video for your business, how does it feel? Good? Uncomfortable? Initially, for me, I was super uncomfortable and tried to make it perfect. The reality is, it’s never perfect, and the more imperfect it is, the more engagement I got. Whaattt? A recent study by Wyzowl reported that people share videos at twice the rate than any other form of content. It also found that 84% of people were convinced to buy a product or service based on the brand’s video. Video content is increasingly becoming an important part of every brand’s content marketing strategy. Today we’re going to dive into showing up on short-form video for your brand and business with a special guest, Sarah Weiss, a Social Media strategist.


About Sarah:

Sarah is a social media strategist who specializes in short-form videos like TikTok and Instagram Reels! She gets online business owners visible on video so they can land dreamy clients! When she's not over on TikTok, Sarah loves spending time with her puppies, fiancé and jamming out to Broadway showtunes.


Episode Highlights:

  • Sarah’s career change from speech therapist to social media strategist (just a fun fact lol)
  • Showing up on short-form video for your brand/business
  • Why video is important to incorporate and why it's not going anywhere
  • How to show up authentically
  • Actionable tips to start getting on video today (hooks, video structure, etc)


Thanks, Sarah for sharing your zone of genius for on short-form video to help get online business owners more visible so that they can land their dream clients! This episode will truly shift your perspective.


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