How Honda and Toyota Won the Trade Wars


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Aug 15 2024 13 mins  

Honda and Toyota survived trade wars, import quotas and xenophobia in the 1960s through the 1980s to become an economic juggernaut that reshaped the American auto industry.

Sources

The Keiretsu Advantage by Jasper Boers from the Yale Economic History Journal

The New, Improved Keiretsu by Katsuki Aoki and Thomas Taro Lennerfors

Lessons from the US-Japan Trade War of the 1980s from NPR's All Things Considered

The Import Quota that Rebuild the Auto Industry by Wells King and Dan Vaughn Jr