Dec 06 2024 48 mins
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Growing your business is on every entrepreneur's mind. Maybe you're eyeing new markets, or you've set your sights on doubling revenue in the next few years. Sounds exciting, right? But if your business isn't ready for that growth, it can backfire fast.
What happens when you're not prepared? Production delays start piling up. Your team burns out. Worse, you start losing the customers you worked so hard to get.
So, how do you know if your business is ready for rapid growth?
What steps should you take to prepare your operations?
And how can you do it all without causing your team or your resources to burn out?
In this episode, Joey Iazzetto and I break down what it takes to achieve real, sustainable business growth. He walks us through the five critical areas you need to master—covering everything from capacity and customer insights to financial strategies and optimizing sales channels for success.
Joey is a national marketing leader and the Chief Growth Officer of ICG Marketing, specializing in driving revenue growth and maximizing ROI through strategic business planning.
With a deep understanding of business strategy, he leverages customer and competitive insights to deliver significant financial gains for privately held businesses. His proven track record showcases measurable results by seamlessly integrating sales, marketing, finance, and operations to enhance overall business performance.
We discuss:
02:28 – Understanding exponential growth challenges
[04:27 | 07:53 | 15:11 | 30:28 | 35:50] – The 5Cs or critical areas of business growth
11:55 – Conducting effective customer research conversations
20:33 – How market research reveals positioning opportunities
21:53 – Managing customer response to new messaging
40:19 – Why sales and marketing drive easy growth
44:18 – Actionable steps to achieve healthy exponential growth
Resources:
Joey Iazzetto, Chief Growth Officer, ICG Marketing
https://www.icgmarketing.com/
LinkedIn:
https://www.linkedin.com/in/joey-iazzetto-8741361/
Kathy Svetina, Fractional CFO:
https://www.newcastlefinance.us/
Blog post | Growth Without Breaking: The 5 Cs for Sustainable Growth
https://www.newcastlefinance.us/listen/sustainable-business-growth-newcastle-finance/
Is your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?
Don't worry, it's not you—it's your financial setup.
Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action plan
Ready to level up? Visit newcastle.finance/blueprint